ABOUT ME

I’m a marketing professional with a First-Class Honours degree in Fashion Marketing from University Arts of London. Over the past five years, I’ve developed social and digital marketing strategies, created content, and managed projects for global brands and won 2 industry awards along the way.

MY STORY

I began my career as a fashion stylist in London, working alongside renowned stylist Tamara Rothstein and Joanna Hir taking on celebrity styling project for notable clients like UK group Little Mix, German actress Marine Vacth and French singer Christine and the Queens. These experiences sparked my passion for creative storytelling and set the stage for my next adventure: the video game industry.

At Tundra Esports, I spent two years at the forefront of high-profile campaigns, including the launch of Tundra’s brand ambassadorship with Virgil Van Dijk and Tundra’s marketing partnership with Paris Saint-Germain, both resulting in massive growth milestones for the company.

Fluent in three languages, I have lived in South Korea, London, France, and now Germany which has given me a global perspective, which I believe is crucial for understanding and connecting with diverse audiences.

Outside of work, I’m passionate about travelling, hiking, and competing in video game titles like Overwatch and League of Legends. As a tea enthusiast, I highly recommend trying Premium Oolong and Marzipan tea with a splash of milk. It might just change your life!

MY EXPERTISE

As an experienced marketing manager, I bring ideas to life on a global scale, through actionable plans from concept to full scale execution, using data-driven methods to achieve and measure success.

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I always say everything starts with data. During my years of experience I have conducted in-depth data analysis and market research to craft comprehensive evaluations leading to action plans and strategies that have had impactful results on the businesses or campaigns I represent.
Having worked with global brands like Paramount, Winline, Red Bull and Ballantine’s across a multitude of initiatives and campaigns, I am adept at creating short and long term strategies to fit the needs of the business. I have developed and executed multi-channel campaigns underpinned by digital marketing strategy inline with the objectives of the business.
I have a keen understanding of social media networks and their use for digital marketing purposes. I am experienced at leading social media campaigns across multiple social media networks, developing platform-specific tactics, to achieve the desired outcome of the brand, be that audience growth through social currency and authentic content, or providing user conversion through engaging and innovative methods.
Having worked on multitude of initiatives and campaigns, I have utilised paid media to support digital marketing campaigns, with phased planning and budget control methodologies to monitor, course correct where needed to ensure ROI.
I am experienced in influencer led campaigns with leading talent, maximising partnership deliverables with innovative content for digital impact, utilising their engaged audiences towards the campaign objective. This includes generating detailed briefs, understanding the nuances of managing talent, and delivering the activity successfully.
I am experienced at launching global partnerships, business announcements, dealing with PR crises and working along two of the largest UK PR agencies in the gaming industry, I have managed high profile media relations, crafted compelling press releases to maximise outreach and readership.
I always say that authenticity is key. While good content is watched, meaningful content is shared and discussed. In a sea of available content to watch, where ‘for you’ content is becoming more dominant, It’s important to have a content mix of experimental and innovative content coupled with evergreen - tried and tested formats. By deeply understanding an audience, I craft authentic, showstopping content that serves a clear purpose and creates a lasting impact.
Make sure to stand out! As an experienced storyteller with years working in fashion with magazines such as Vogue, I make brands recognisable, cohesive and authentic. I focus on a brand's unique selling point, values, vision and story to build a custom brand identity and strategy that emotionally connects with the audience.